This trend is an exciting opportunity to tap into e-bikes and electric cars. We’ve seen an interesting trend in the Netherlands during COVID of families leaving the metropolitan cities and moving into the countryside or smaller communities. What seemed unfamiliar five years makes perfect sense today. If you are Carsharing company Sharenow, it matters a lot if you can tap into a big inner-city market of people who don’t own a car and feel perfectly comfortable hiring and unlocking one with their smartphone. If you want to introduce an innovative offering into the market, it matters a lot if you’re able to tap into these trends. These macro forces have an enormous impact on behaviour change. And middle-class people want stability and want to consume, travel and be entertained. Over the past few decades, China alone has lifted hundreds of millions of citizens to become part of the middle class. The iPhone is only 14 years old, kickstarting an era of ubiquitous access to knowledge, services, social capital and radical new ideas for commerce, creating companies like Uber, Netflix and. It only took 30 years for China to transform from a developing country into the biggest economy in the world. It took only 66 years between the first flight of the Wright brothers and Neil Armstrong, setting the first step on the moon in 1969. The world is changing at an accelerating speed. The macro forces: What are the trends I can tap into?
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December 2022
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